We’re reimagining fashion with AI and accessible technology to make the industry smarter, fairer, and more sustainable. We are researching the use of Generative AI and Vision Transformers to simulate consumer preferences before clothes are ever produced: helping brands cut waste, streamline planning, and design with confidence. We’re also empowering small fashion businesses with a simple but powerful AI tool to manage inventory, serve customers faster, and reduce overstock. Inspired by the realities of family-run fashion wholesale, Fetchly empowers local shops and designers to thrive without the burden of costly systems. We’re dedicated to uplifting businesses of every size, reduce waste, and build a more sustainable future for fashion.